Firing Them Won't Solve Anything
When performance problems persist through personnel changes, the problem usually isn't the person. It's the environment they were placed in.
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The Last Checkpoint
The most dangerous moment in any project isn't when things go wrong. It's the last point where you could have stopped — and didn't.
Read →That Excel File Mike Built in 2013
Every organisation has one. The spreadsheet that runs everything, that nobody fully understands, and that everyone is quietly terrified to touch.
Read →The Lie Hiding in Your Survey Data
Survey data tells you what people say. That's rarely the same as what they do, why they do it, or what they'd actually pay to fix.
Read →Stop Asking AI Which Tool to Use
The question isn't which AI tool is best. The question is what you're actually trying to get done — and whether you've defined that clearly enough for any tool to help.
Read →You Know AI. You Just Can't Prove It.
The credentialing gap in AI is real, but it's not what most people think. The problem isn't knowledge — it's the absence of a signal others can read.
Read →AI Projects Fail Because Dishwashers Don't Have Arms
Most AI failures aren't model failures. They're environment failures — the system was given a task it was never actually equipped to complete.
Read →The Real Challenge of Going Solo
Going solo isn't about finding clients. It's about building the structure that makes the work sustainable without the scaffolding of an organisation around you.
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